WoodSpring Suites

• Add destination and property-specific content to the website
• Give customers a single place to book and manage reservations
• Offer deals that can only be found on woodspring.com

Over the past year, Parsus has gone through a full Microsoft Solution Framework lifecycle to design, develop and deploy the new WoodSpring.com website. Launched in February 2017, website revenue has shown a remarkable growth of more than 38%. A high-level synopsis of the goals are as follows:

• Develop a responsive-design website to allow users to easily search, find and book extended-stay rooms at WoodSpring Hotels
• Provide a smooth, easy and quick booking-path to improve conversion and surpass growth-projections
• Develop a real-time Interface with the reservation system as well as the newly installed Hippo CMS to display dynamic content seamlessly
• Allow non-technical users to manage all website content
• Track and report on traffic from all channels including SEO, PPC, SEM, email, affiliates, etc.

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In 2017, Parsus successfully launched the new WoodSpring Hotels website and has seen exponential growth. Some key features of the website included:

• Responsive Website
• API Integrations
• Destination Content Integration
• Online Booking and Reservation Management