Parsus entered the mobile space with a bang. As soon as we launched our first iPhone app, it was featured as “New and Noteworthy” on the App Store and downloads went through the roof. The app was developed for Choice Hotels International and remains a runaway success with over a million downloads and millions of dollars in bookings. That was just the beginning. You can read more about moBistro and mobiFriendly on this site.
So what is our philisophy in the debate about apps versus mobile websites (aka WebApps)? For most companies, it is a simple formula:
- Most companies are already seeing somewhere between 10% and 15% of traffic coming from mobile devices. First things first; make sure your website is mobile friendly. If it is not, we have a quick and easy solution. It’s called moBistro. It is our premium ‘software-as-a-service’ solution that will allow you to create your mobile presence almost instantly (and it comes with a FREE trial).
- If you already have a mobile website, you are ready to look at apps. Unless you are a major brand or have a novel concept, you will likely go unnoticed on the app store. There are half-a-million apps out there and the number is growing. Over and above the expense of creating an app, you better figure out how to market your app. It will take time, money and effort. If anyone tells you otherwise, THEY ARE LYING! If you do decide to jump into launching your own app, the order that we prescribe is Apple (iPhone, iPad), Android, Blackberry, Windows. This order may change as trends show that BB is fading and Windows Mobile is showing signs of revival.
